Hey, I'm Samudra.I'm designing what's next in footwear.

At seventeen, I started studying product design, driven by my love for sports and drawing. Footwear quickly became my focus, with one goal in mind: designing shoes that push innovation and performance. That goal took me to Taiwan and China, where I interned at Decathlon's Innovation Booster, working hand in hand with engineers and suppliers.

Behind it all, I started with zero contacts in the industry. Years of work later, doors are finally starting to open, and this is only the beginning. Since 2024, I've been sharing the whole journey on my 🎥YouTube channel and on 🎙️Itere, a podcast with two of my best friends, for anyone who doubts they belong in the creative industry.